Footprint of the visual industry in Denmark

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Vision Denmark is an cluster organization for a companies, higher learning institutions, and organizations that develop, research, or acquire creative technology in the form of movies, television, games, animation, and XR.

Client challenges

With the establishment of a new centralized Danish Board of Business Development in 2019, Vision Denmark wanted to position itself as a central actor in a strategically important sector with growth potential. To that end, Vision Denmark wanted an analysis of the economic footprint, growth potential, and spillover effects into other sectors of the visual industry in Denmark.

Our approach and findings

Our work for Vision Denmark consisted of the following tasks:

  • Collection and delimitation of data on the visual industry in Denmark
  • Input-output analysis of the visual industry in Denmark
  • Promotion material aimed at the Board of Business Development and industry stakeholders

Our analysis found that the industry has seen impressive growth in activity and job creation, mainly through increasing international sales. It also found that the industry created positive spillover effects.

Benefits achieved for our client

Our report helped Vision Denmark successfully promote the visual industry as a strategic sector with growth potential and positive spillover effects into other sectors (e.g., applications of VR in medicine). In 2020, the Board granted the visual industry status as a burgeoning industry and awarded Vision Denmark with a grant worth 10 million DKK.